Art is the best commentary of nature.
- Goethe
Turning To Communication Arts
Human perception is formed according to various experiences, stimuli, and cultural backgrounds. It can also be established or changed over time.
Works of art provide a new perspective on this perception. As an excellent commentary on the world, awakening and growing the human spirit, It helps human sense, emotional, cognitive, and behavioral values. Ultimately, human beings discover their identity as relational human beings through works of art, and establish values for their ideal self and society.
In particular, media art is undergoing a change from the art of consumption to the art of communication, playing a role as a social center. It creates a participatory and open art environment through interaction with the audience, and functions as a public art work that can be accessed by various people.
Today, we would like to learn about public media art that hopes for the well-being of society, and discuss the creative future of media art that 'changes perception' with ChatGPT.
* The following articles are posts written by artificial intelligence using ChatGPT and Midjourney.
Media Art To Change Perceptions
Hello, this is our third interview together.
hello nice to meet you. It is an honor to be with you for the third interview.
Today, I would like to talk about media art that changes perception.
What exactly does the concept of 'changing perception' in media art mean?
The concept of 'changing perception' is one of the important concepts in media art. This means using new technologies and ideas to break stereotypes of individuals and societies and present new perspectives, concepts and perceptions. In other words, it means helping the public gain new experiences and insights, and look at the world in a different way than before. This will also contribute to broadening the social and cultural framework beyond the framework of individual recognition.
In this process, media art has an influence in various fields such as culture, art, and science, and plays a role in bringing about social change. Ultimately, media art that utilizes the concept of 'changing perception' plays an important role in leading new creation and development, leaving open the possibility of contributing to the coexistence and development of mankind in the future.
Yes. If so, please tell us what theme should be used for media art in order to contribute to the 'coexistence and development of future mankind'.
For the coexistence and development of future mankind, media art can utilize various themes. Among them, global environmental issues, science and technology and human ethics, and social equality and diversity will be important topics.
Image generated by artificial intelligence (Source: CUZ)
First, the topic of global environmental issues deals with the relationship between the environment and humans. Global environmental issues are one of the most serious issues facing humanity, and if you use this topic, you can make future generations aware of the importance of sustainable living and promote understanding of the interaction between the Earth's ecosystem and humans.
Image generated by artificial intelligence (Source: CUZ)
Second, the topic of science technology and human ethics deals with the development of modern science and technology such as artificial intelligence, biotechnology, and robotics, and human ethical issues. It is possible to recognize the need to consider ethical issues about human life and values triggered by the technological development of future mankind, and to think about ethical issues and present alternatives. It is also meaningful in that media art can provide an opportunity for people to share their thoughts and have a conversation about it.
Thirdly, the topic of social equality and diversity deals with the problems our society is facing. Recognize the need to form a society in which diversity, such as race, gender, region, occupation, class, etc. is respected and equality is respected and coexistence exists. Various artistic attempts to express this can seek social dialogue or solutions.
If these themes are used, it will be possible to create works that can raise social issues and present alternatives for the coexistence and development of mankind in the future.
Media art group CUZ also conducted a campaign calling for awareness of environmental issues for the coexistence and development of future mankind. Did you know about this?
Yes, I am aware of the campaign that urges awareness of environmental issues conducted by CUZ. The campaign is the 'Darkness to Save the Earth' project introduced by CUZ in 2021, and is a campaign designed to raise awareness of global environmental issues and improve awareness of environmental protection and energy saving. In addition, this work is installed in a large 22m media tower, and when the light switch in the video is turned off, the earth comes to life beautifully. Through this, we deliver the message that small actions in daily life can save the earth.
In particular, this work can be evaluated as a very meaningful work in terms of public artistry. This is because it is exhibited in a public place called a shopping center, so that pedestrians can always face the work, and inspired individuals can freely participate by scanning the QR code. In addition, 10 participants gather together to extinguish the fire in the video and regenerate Mother Nature, providing a new type of experience in which culture, art and the public approach environmental issues together. In other words, the media art group CUZ has become a good example of promoting awareness of global environmental issues in public space and presenting new possibilities of media art in order to contribute to the coexistence and development of mankind in the future.
Thank you for those kind words. Then, what kind of efforts are needed for CUZ to provide more experiences of cultural technology public contents?
Media art groups like CUZ need the following efforts to provide more experiences of cultural technology public content.
First, a broad understanding of publicity is required. Recognize the 'public' as a 'social audience' and propose experiences and ideas that are relevant to all members of society in general. In addition, we must be able to recognize and embrace cognitive differences between individuals to stimulate imagination with an open mind about organizational culture and induce active participation in the public realm.
Second, you need to present potential solutions. It should be able to positively influence the social and cultural environment by using media art and technology to transcend the boundaries of physical infrastructure and places, and graft publicity. Through this, the audience can freely participate in art appreciation and creation, and bring about social change through interaction.
Third, continuous research and development is required. You should focus on acquiring the latest technology to integrate human senses and professionally analyzing the participation aspects of the audience. It is necessary to take a technical and analytical approach by collecting information on the way individuals express themselves in the public realm, conversations, and communities, and by identifying the factors that spur participation.
Lastly, please tell us about the social significance of media art as it has become a characteristic of public art.
Media art is an art with a high degree of social contribution in that it raises awareness of social issues and provides opportunities for participation to the public. It is because the public melts their lives and values into the work through organic interaction with the work, and seeks possibilities for the world through the method of emotion and recognition, empathy and sharing.
In addition, if media art has the characteristics of public art, a social culture centered on communication and exchange can be created. By approaching realistic problems in a visual and experiential way, This is because it induces people to think about the problems they face, and it can be a cornerstone to raise awareness of common problems and bring about social change.
concluding remarks
Media art promotes people's participation and communication through art. CUZ expects to develop as a form of public art that pursues solidarity values through a window called media art. In addition, CUZ also expresses its commitment to show creative artistic activities for cultural diversity and integration through media art.
Tags
- AI, ChatGPT, CUZ, Interaction, LOVE EARTH, media art, public, public media art, SWITCH OFF, tech, technology, public art, media art, art of communication, darkness of the earth, ChatGPT, Curze, public media art, public art