A new wave of Hallyu flowing with complex cultural exhibitions

New Hallyu and content industry

It was a rough start with the pandemic, but 2020 was a year in which Hallyu content blossomed. Consequence of Sound, an American music media, selected BTS as the 2020 Band of the Year. No longer the second Beatles, they were evaluated as the first BTS, and their value was properly recognized.

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There was also a slant in the film industry. At the 92nd Academy Awards, Parasite also won Best Picture, Best Director, Best Original Screenplay, and Best International Feature Film. Hallyu contents have now been transformed into cultural products representing the world. The Korean Wave, which has gained worldwide status in this way, has been around for the past 20 years. It has led the growth of the content industry.

The Korean Wave that the government aims for after 2020 New Hallyu(K-Culture). Unlike the existing Korean Wave, the new Korean Wave is a Korean Wave that finds content throughout Korean culture, strengthens links with related industries such as consumer goods and service industries, aims for mutual cultural exchange, and has high continuity and ripple effects.

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Culture, like the economy, needs exports rather than imports. I am a cultural merchant traveling abroad to export Korean culture.

Video artist, Nam June Paik

Korea: Cubically Imagined

Along with this new Hallyu, an exhibition introducing Korean cultural contents will be held in France. From July 6th to 16th, a convergence and immersive content exhibition using representative Hallyu contents will be held at the UNESCO Headquarters in Paris. In addition to BTS and Parasite, which were introduced earlier, various contents will be presented that will allow you to see the technological power of Korean companies and the creative world of artists.

The title of this exhibition is 'Korea: Three-dimensional Imagination'As the UN, the United Nations, has designated this year as the 'International Year of the Creative Economy for Sustainable Development', the Ministry of Culture, Sports and Tourism and the UNESCO Secretariat are promoting cultural diversity to share Korea's imagination for a new future that will be reorganized after COVID-19 with the world. It was held co-sponsored by the Convention Department.

Parasite (VR)

'Parasite VR' is the first VR film using parasite IP, and was produced by EVR STUDIO, a domestic game content developer. Expectations are gathering as to how the spaces and hidden metaphors in the film will be expressed.

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Parasite VR, which utilizes the visual language of movies within the new frame of virtual reality, HMD(Head Mounted Display)It is said that not only VR content that can be experienced by wearing the VR content, but also a Media Wall version has been separately produced. It is said that it was highly praised by the original author, director Bong Joon-ho, at a closed demonstration held after production was completed, so it is worth looking forward to an exhibition in Korea.

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National Museum of Korea

National Museum of Korea A vision of a smart digital museumand is currently holding various exhibitions. One of the visions, the Digital Reality Theater, exhibits immersive content based on cultural heritage. Living in an era where images become language, it will help us to feel more familiar with our cultural heritage and interest in exhibits through a immersive cinema.

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Digital Realistic Video Hall 1 consists of two rooms, and in the front room connected to the exhibition hall, a responsive video 'Dream Book, Chaekgado' awaits the participation of the audience. It is a content that requires interaction with the audience, where you can choose a bookshelf with a tablet PC and put your favorite things there.

Moving to the next room, there is a 60m wide and 5m high panoramic screen on three sides. The super-large video that covers the whole body gives a strong sense of immersion. Four types of content will be screened alternately: 'Climbing Mt. Geumgang', 'The King's Parade, Being with the People', 'The Soul's Journey, Walking the Far Path of Reincarnation', and 'The Feast of the Immortals'. You can feel the experience of being the main character of the poem walking through the picture.

Virtual reality (VR) guides you to a new world beyond the boundaries of time and space. Audiences become curators in the museum's storage and conservation science labs to examine and preserve the collections, and wake up the sarira relics of the Gameunsa stone pagoda to examine the will of King Munmu of Silla.

Digital Reality Theater 2 is a space designed with hanok and traditional feet as a motif. It is composed of a space where you can feel the designs of our ancestors to the fullest, such as lovely peonies, footprints left by small birds, and tiger fur-shaped ridges.

In addition, at the National Museum of Korea, various realistic video contents are currently prepared, such as Digital Realistic Video Hall 3, where you can enjoy the mural tombs of Goguryeo from 4 sides, and the Ten-story Stone Pagoda of Gyeongcheonsa Tower through augmented reality (AR).

Tacit Group)

Tacit Group is Creating new art in the 21st centuryis a media art performance group formed by artists of various personalities who have been active at home and abroad under the vision, and finds inspiration in digital technology.

Through this, he is producing a variety of art works, including multimedia performances, interactive installations, and algorithmic art through programming.

They imitate the innovativeness of art in the 20th century, I do not want art to end in innovation and experimentation. The work of the Tacit group discovers the world of art from analog and digital materials commonly found in the surroundings, and expresses it to people to pursue both the value of creation and the fun of the masses.

Although they have been challenging the unfamiliar genre of audio visual for over 10 years, their passion has not changed like the first time. The work 'Morse ㅋ ung ㅋ ung', which was exhibited by participating in 'The Moment of A', a Korean special exhibition celebrating the 100th anniversary of the founding of the Chosun Ilbo in 2020, is unique from its name. Tasit Group's view of art coincides with the principle behind the creation of Hunminjeongeum, 'Lee Gi Bul Yi' (理旣不二), which states that the principle of sound and letter is not different.

Instead of musical instruments, he inputs code, a computer language, to create music and improvise variations on it. At first, an unfamiliar programming language appeared on the screen and a corresponding sound was used, but it was too difficult to reach the general audience.

After much consideration, Hangeul was introduced, and following the previous work 'Hunminjeongak' (訓民正樂), Morse code and Hangeul, which convey meaning only with long and short notes, were substituted to produce Morse ㅋung ㅋung, which is an exhibited work.

concluding words

The significance of the phenomenon of Hallyu is that it can spread the uniqueness of Korean culture to the world. It would of course be a joy for artistic potential and creativity to be recognized on the world stage, and I think it was another event that made the power of culture more acutely felt. And the new wave of Hallyu that follows will create a new wave and deliver Korean culture like an endlessly flowing river.