CGV Yongsan Renewal Signature Content
With
CJ CGV
Where
6F, 7F lobby, Yongsan I’Park Mall, Seoul, South Korea
Project
Directing and producing CGV Yongsan renewal signature content
Project Description
– Directing and producing signature content with an integrated concept across 13 media at CGV Yongsan I’Park Mall, a movie theater located inside a large multiplex
– Photogenic content production with 13GB of indoor unstructured digital signage synchronized at once
– Producing three-dimensional content through the sense of space of large signage and a medium (whale) that crosses media
Cinematic Garden
This work consists of a movie-themed garden that beautifully evokes the movie theater lobby.
The intention was to make each separate media appear connected as if it were one media.
Characters from movie shooting scenes and movie theaters are recreated as statues.
A dramatic scene was created where all media appear synchronized at once through the whale of light, a medium that freely swims between media.
In order to express media in three dimensions, pillars and frames decorated with garden plants are effectively applied.
The intention was to create an anamorphic optical illusion, as if there was another space within the media.
The wind in the garden blown by the whale changes the overall theme and causes dramatic changes in color and lighting, creating a photogenic moment.
For those who visit the movie theater, not only do they watch movies, but they also enjoy the 'Cinematic Garden'.
By providing a new visual impression in the lobby and a new spatial experience in the renewed space,
the newly renovated CGV Yongsan I'Park Mall was designed to become a symbolic landmark.
