National Museum of Korean Contemporary History
Interactive Digital Signage Content
Created by
CUZ
Where
Gwanghwamun Museum of Korean History
Award
2023 iF DESIGN AWARD
2023 ASIA DESIGN PRIZE GOLD WINNER
2022 &Award Culture/Art Category Winner
Project
Gwanghwamun National Museum of Korean History Digital Signage Interactive Media Art Content Planning, Production, and Operation
Project Description
– Planned, produced, and operated interactive media art content
for digital signage on the exterior wall
of the National Museum of Korean Contemporary History in Gwanghwamun,
where Korea's past and future intersect.
– A public interactive media artwork that artistically depicts renewable energy through a large 90-meter-wide L-shaped LED screen.
A NEW DAY: ENERGY UTOPIA
This is a participatory media art piece that aims to effectively inform the public about renewable energy,
which is not well known to the public.
Each participant can join the campaign through a mobile webpage and send their participation history to the screen.
The three characters, symbolizing solar, wind, and hydroelectric energy respectively,
show colorful gestures and express a feast of energy through objects
in the glass sphere that reflect actual renewable energy generation data and real-time participation based on each character's characteristics.
The background that surrounds the characters is a metaphor for the power of energy,
which is constantly generated through time, crossing between night and day.
We utilized various technologies such as mobile web interaction and real-time NFT issuance to create a complete campaign.
which is not well known to the public.
Each participant can join the campaign through a mobile webpage and send their participation history to the screen.
The three characters, symbolizing solar, wind, and hydroelectric energy respectively,
show colorful gestures and express a feast of energy through objects
in the glass sphere that reflect actual renewable energy generation data and real-time participation based on each character's characteristics.
The background that surrounds the characters is a metaphor for the power of energy,
which is constantly generated through time, crossing between night and day.
We utilized various technologies such as mobile web interaction and real-time NFT issuance to create a complete campaign.
