Cheongdam K-Star Road Media Street Digital Signage Content
With
Gangnam Office
Where
Cheongdam K-Star Road, Seoul, South Korea
Project
Cheongdam K-Star Load Media Street Media Art Video Planning, Direction, and Production
Project Description
– Planned, directed, and produced a seasonal video for the media pole at K-Star Road Media Street in Cheongdam, South Korea
Enchanting Moments
Present a magical moment away from your busy daily life.
Entrancing melodies and captivating media art images transform Media Street into a mesmerizing light landscape.
The vivid dreamscapes and lively melodies linger, leaving a lasting impression on passersby.
This artwork brings daily cultural richness, embodying Gangnam-gu's diverse values. CUZ, through public media art content,
crafts a unique street environment, expressing the city branding philosophy of Gangnam on Cheongdam K-Star Road.
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Abstract Room
The space of the formative structure and the soft yet fascinating movement of the abstract sculpture within it
strongly catches the attention of people passing by on the Media Street.
At the same time, the scenery beyond the inner space filled with intense colors of light is
makes people imagine infinity and transcendence beyond the space and time of reality.
'Abstract room'creates an artistic mood centered on formative elements at Cheongdam K-Star Road Media Street
that infuses a subtle but strong beauty into the space.
Facing a digital sculpture that harmonizes with nature and the surrounding space rather than an artificial atmosphere,
people can take a break from their busy schedules and feel the new beauty of the city created by public media art content.
Poetry
Visually embodying the language and rhythm of beautiful poetry
A fantasy space was created by combining warm light-colored buildings and natural scenery.
The space of light in contact with soft clouds creates a new, familiar landscape with colors and shapes that are slightly different from everyday life
that makes people stop in front of Media Street.
The appearance of a garden filled with pleasant breezes, the structure of a surreal space without beginning and end
makes people feel again the ecstatic dreams and emotions they had temporarily forgotten.
'Poetry' colors Cheongdam K-Star Road Media Street with warm colors
transforms the city's roads and buildings into a new landscape of light.
Appreciate public media art that creates fantastical beauty by mixing imaginary elements with everyday objects and spaces
so people can take pleasant steps toward the next step in that space.
Space
Set against the backdrop of a dreamlike tale of brilliant starlight,
It depicts a fantastical atmosphere in space where new life is in full bloom.
The cosmic landscape, filled with brilliant starlight resembling the aurora borealis,
makes the people walking down the Media Street momentarily be transported to a space of
dreams and imagination.
The warmth of the starlight spreading through the space along with the gentle breeze, and the colorful plants blooming through it,
allows people to discover their own stories and become even more immersed in the sparkling landscape of light.
'Space'fills the media street of Cheongdam K-Star Road with mysterious and brilliant light,
that completes the surrounding space into a more colorful and beautiful cityscape.
The sparkling, storytelling-based media art that spills over into the public urban space
provides people passing by on the street with an ecstatic, dream-like experience in their daily lives.
Forest
Based on stories about magical moments
this piece embodies the image of a forest colored with sweet scents.
The forest scenery and animals gradually change to various colors with rainbow lights falling from the sky.
It beautifully colors and sparkles the toes of people on Media Street.
By the pleasant sweet scent carried by the soft and warm wind passing through the trees and flowers,
people can imagine and feel the magical moments of everyday life that come to everyone.
'Forest', the beautiful colors of light and the animals moving with it,
decorates Cheongdam K-Star Road Media Street.
Following the story of public media art expressed through fantastic landscape changes and movements,
People can encounter the value and joy of new art on the streets of the city.