Gangnam Office Sinsa Dynamic Grid Digital Signage Media Art

Gangnam-gu Sinsa Dynamic-grid Digital Signage Media Art Content

With

Gangnam Office

Where

Sinsa Station

Project

Sinsa Dynamic Grid Digital Signage Media Art Content Planning, Directing, and Production

Project Description

– Planned, directed, and produced of unstructured digital signage content for Shinsa Dynamic Grid in Seoul, Korea

– Produced 8 types of videos containing bold motion, considering the characteristics of low-resolution media

Gallery in the city

Through a total of 8 types of media art videos,
CUZ sought to provide people passing by on busy streets with the opportunity to appreciate digital works of art.

The dynamic and colorful media art video displayed in the digital signage ‘Dynamic Grid’ installed in front of Exit 7 of Sinsa Station
adds vitality and excitement to daily life to the busy walking around the city.
Images composed of the beauty of nature, colorful changes, and abstract shapes remind us of the moment passing by the dynamic grid as an unforgettable moment.

The digital gallery created with CUZ's work fills the otherwise monotonous cityscape with artistic energy.
It makes Gangnam-gu feel like a space where everyday life becomes art.
The young and trendy sensibility of CUZ, comprised of media artists, beautifully brightened the night of Sinsa Station and created a more sensuous street environment.
Through public media art content like this, CUZ effectively conveyed the brand image of Gangnam, which is advancing into a cultural center.