2023 SMAW Seoul Media Art Week Media Show

Seasonal Show Creation / Square Installation Direction and Production

With

CJ CGV

Where

Samsung Station Trade Center area and K-POP Square, Seoul, South Korea

Award

2024 ASIA DESIGN PRIZE GOLD WINNER

Project

2023 Seoul Media Art Week Season Show Video Creation / Square Installation Planning, Direction and Production

Project Description

– Planning and production of a media art project using a total of 17 media simultaneously in the Samsung Station Trade Center area

– Planning, installation and operation of large-scale lighting installation that interacts with media
(a total of 50 light sculptures, including 5-meter-high large bells, small bells, lighting balls, and chrome balls, were installed in a 1,200㎡ square).

Christmas Light Fantasia

'Christmas Light Fantasia' presents the charm of Christmas presented by carol bells that fell from the heavens.
By simultaneously utilizing a total of 17 media outlets around the Samsung Station Trade Center,
the large-scale media artwork is realistically expressed through anamorphic techniques.

This work depicts a scene where a heavenly bell falls to the ground, shining with brilliant gold and turning into starlight,
The scenes of various Christmas objects dancing was captured with special visual beauty.

In addition, the music of the carol orchestra carol was combined to further maximize the beauty of the artwork.

A lighting sculpture imitating the heavenly bell that appeared on the screen was installed at COEX K-POP Square.
A fantastic Carol Bell Square was created with a total of 50 light sculptures,
including three large bells, small bells, lighting balls, and chrome balls.