St. Mary’s JIN Eye Center Digital Signage Content

Digital Signage Media Art Content

With

St. Mary’s JIN Eye Center

Where

St. Mary’s JIN Eye Center, Seoul, South Korea

Project

Digital Signage Media Art Content Planning, Direction, and Production

Project Description

– Planned, directed, and produced media art for the lobby of St. Mary's Jin Eye Center in Gangnam, South Korea

– Considering that the media is located on the first floor and can be seen through the glass windows,
we created a colorful work that expresses the diversity of irises to attract the attention of pedestrians

Colorful Iris

Representing the diversity of the iris with colorful balloons,
the work was designed to serve as a media platform that could attract the attention of pedestrians
with its dynamic movement even after the eye clinic's business hours ended,
considering the media's location in the line of sight of pedestrians passing by Gangnam Boulevard.