Starfield Hanam Media Tower Interactive Media Art Content
Supported by
Shinsegae Property, Gyeonggi Content Agency
Where
Starfield Hanam, Gyeonggi, South Korea
Award
2022 iF DESIGN AWARD WINNER
2022 ASIA DESIGN PRIZE GRAND PRIZE
2021 &Award Culture/Art Winner
Project
Starfield Hanam Media Tower Interactive Content Production and Campaign Planning, Direction, and Production
Project Description
– Planned, produced, and operated interactive media art content for Starfield Hanam Media Tower, a large multiplex in South Korea
– An interactive media art piece that expresses the regeneration of nature through the participation of viewers on a 22-meter-high U-shaped LED screen
LOVE EARTH, SWITCH OFF
‘LOVE EARTH, SWITCH OFF’ is a switch-off campaign to save energy.
It is a public media artwork that delivers the message that small actions in everyday life can come together to save the earth.
People who visit Starfield Hanam can scan the QR code with their smartphone and turn off the light switch that appears in the large media tower,
and experienced the process of Mother Nature and life coming to life beautifully through media art.
CUZ brings unrivaled expertise and unique technology to the forefront
with high-quality anamorphic technology in the media tower, crafting a surreal space with lifelike natural scenery.
Considering the characteristics of a space with a large floating population, we allow people to participate in the campaign from anywhere that can view the media tower.
It resulted in high participation and response from Starfield visitors and the effectiveness of the campaign.
Through this combination of digital signage, interactive media art, and public campaigns,
CUZ effectively conveyed the image of Starfield as an eco-friendly suburban shopping mall and one that creates social value.
