A digital flower garden that leaves a mysterious and enchanting impression of new charm. It blooms freely between three-dimensional and flat surfaces, and the time until it withers and disappears also flows differently from the real world. Let's take a look at the media art of flowers that bring vitality to brands through beautiful images.
The way of appreciating cultural heritage is gradually being advanced through extended reality technology (XR). Let's experience a new appreciation of cultural heritage through Heritage Media Art, which sees the value of cultural heritage through modern eyes.
Immersive news is recognized for its value in weakening the 'framing effect', a chronic problem of the media, and enabling viewers to judge more directly. Can immersive news be recognized as a new form of journalism in the metaverse era?
Companies seek to gain sympathy from consumers by emphasizing social values, and consumers respond to the steps of such companies. In addition, the dynamic sense of immersion given by the images of natural objects in the city center will also come as a fresh and intense experience for people.
A pop-up store that has become an innovation in space marketing. Media art is attracting attention as a way to convey a limited time, sensuous and intuitive brand image. Let's find out the coexistence of a pop-up store and media art for an 'Instagramable' space.
Are artificial intelligence (AI) creations art or not? These days, when the pros and cons are hotly debated in the art world, we ask artificial intelligence the boundary between art and non-art, and introduce 'real art' that ChatGPT and Midjourney think.
Media art goes beyond the experience of innovative art and presents new awareness and fresh stimulation in the form of public art. Through the works, we wish for the advancement and development of mankind in the future, and look for media art centered on communication and exchange that provides solidarity values.
Can the world sensed by humans be brought into the realm of art? Media art presents the answer through interaction. I would like to look into Interactive Media Art, which is finally a completed work through the participation of the audience, and pay attention to its innovativeness.
Since the launch of ChatGPT, interest in artificial intelligence (AI) has been increasing. Artificial intelligence that has entered the realm of creation, what attitude should the art world take? For a world of creative art, we dream of coexistence of art and artificial intelligence.
Anamorphic technology is a technique that uses optical illusions to realize three-dimensional images, and it has recently met with digital technology to deliver more immersive experiences and values. Let's take a look at media art works with anamorphic techniques that transcend the limitations of physical space.
As issues that require global cooperation, such as climate change, have arisen, countries around the world, centered on the United Nations, have established Sustainable Development Goals. Let's find out about climate change campaigns that can participate in the process of saving the earth now that action for the earth is needed.
AR filters, which have recently been in the limelight, have excellent virality that can be spread through individuals. Through the AR filter of the public campaign 'Darkness to Save the Earth', we look into the positive potential of AR filter and how to use it meaningfully.
Artificial lighting made for people's convenience leads to excessive energy consumption and CO2 emission, hurting the earth. We introduce a media art-based participatory campaign to find out what small actions we can take to reduce light pollution and save the earth, and to think about environmental protection and energy conservation.
As technology advances, art is also changing. How will artificial intelligence change and evolve media art? There are two artists who use artificial intelligence and machine learning to convey their world and style. Today, I would like to explain the relationship between media art and changing future technology.
Media art is the art of communication. Artists and audiences meet, talk, and influence each other through their works. So we can communicate with the artist through active participation, and sometimes it can be a component of the work. This is the interaction of media art.