A digital flower garden that leaves a mysterious and enchanting impression of new charm. It blooms freely between three-dimensional and flat surfaces, and the time until it withers and disappears also flows differently from the real world. Let's take a look at the media art of flowers that bring vitality to brands through beautiful images.
The way of appreciating cultural heritage is gradually being advanced through extended reality technology (XR). Let's experience a new appreciation of cultural heritage through Heritage Media Art, which sees the value of cultural heritage through modern eyes.
Immersive news is recognized for its value in weakening the 'framing effect', a chronic problem of the media, and enabling viewers to judge more directly. Can immersive news be recognized as a new form of journalism in the metaverse era?
Companies seek to gain sympathy from consumers by emphasizing social values, and consumers respond to the steps of such companies. In addition, the dynamic sense of immersion given by the images of natural objects in the city center will also come as a fresh and intense experience for people.
A pop-up store that has become an innovation in space marketing. Media art is attracting attention as a way to convey a limited time, sensuous and intuitive brand image. Let's find out the coexistence of a pop-up store and media art for an 'Instagramable' space.
The Sundance Film Festival has valued diversity since ancient times, and sometimes focuses on low-budget independent films and documentaries. Then, what XR content is hiding at Sundance 2021? We can look at the works of artists in the New Frontier section and discuss the future of media art.
Art Tech House exhibits the works of groundbreaking new media artists, experimenting with creative expression with new techniques and forms. And since the museum itself creates and exhibits works with originality, it is a media art artist who creates itself while performing the function of an art museum.
Human history is a huge flow created by humans. In it, we both prospered and perished. Looking at the history of past eras, we can learn from the mistakes and mistakes of the past, and through them we can move forward in a more correct direction. Introducing XR content that conveys history.
The stress accumulated due to various incidents in modern society has given people burnout syndrome. Being human beings who need rest, we need to take a break, and in this time we can enjoy our leisure time. Let's learn about leisure life using XR contents.
Input devices that connect technology and people are evolving along with the development of the times. The input devices of the XR device can be divided into five main categories, based on visual, auditory, motion, position, and direction. We can imagine the future, anticipating the development of more input devices.
eSports is inseparable from XR technology, and XR technology alone can make a game. However, when XR technology and games meet, a more immersive broadcast can be provided to the audience, and a new culture of communicating with fans can be created through games and XR technology.
Watching sports directly in the stadium is not simply using sight and hearing. The cheers, joys, and frustrations that can only be felt at the stadium are transmitted through all senses and remain in the memory of the audience. We would like to introduce XR technology and contents that can help with this.
The technological development of modern society gave birth to new media, which became the starting point of new media art. While watching the magic and the exhibition, the audience is agitated, and sometimes they talk about the relationship between the artist and the audience. It's time for a magical display that will move your heart.
Due to the impact of the pandemic, non-face-to-face meetings have gained attention, and XR technologies that can assist them have gained attention again. Among them, AR glasses are the best item that companies are paying attention to recently. Let's infer the direction they are going through the present and future of AR glasses.
Online performances have emerged as an alternative in the untact era. That is why the XR industry, which can support online performances, is attracting attention. Performance culture with XR technology added can deliver a new form and sense to the audience. It would be an effort to break away from the audience's familiarity.
Due to Corona 19, face-to-face meetings were refrained from, which affected various cultural industries. Of course, exhibitions are no exception, and various exhibitions in most art galleries and museums have been postponed or reduced. So exhibition planners have been paying attention to online exhibitions.
The future of virtual reality has infinite possibilities with just one word, fashion. This is because fashion is an immediate language that communicates visually. However, the nature of the conversation will not change. And when media and fashion converge, we will be able to have more enjoyable conversations.
서울 백제역사유적 2020 문화유산 콘텐츠 제작 Baekje Cultural Heritage Animation – Digital Restoration of Culture Property Client 서울특별시 Seoul Metropolitan Government 서울시에서 진행하는 문화재 복원 사업의 일환으로 ‘서울 백제역사유적’ 디지털
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” 우리는 더이상 이전의 생활로 돌아갈 수 없습니다. 우리는 우리를 변화시켜야 합니다.