LS ELECTRIC COEX Interactive Content
Interactive Media Art Content
With
LS ELECTRIC
Where
COEX, Seoul, South Korea
Related Project
Project
COEX interactive content production and campaign planning, production, and operation
Project Description
– COEX LS ELECTRIC Planning, directing and production of interactive media art content that conveys the booth’s corporate identity
– Interactive content that generates smart energy when users stand in front of the screen and stretch their hands, and this smart energy spreads to nature
– Unique L-shaped digital signage effectively presents the brand identity and content experience of innovative companies
The Landscape of the Future Completed by Smart Energy
LS ELECTRIC's commitment to a sustainable future and smart energy is vividly portrayed
through the captivating visualization of digital arithmetic illuminated with blue light energy.
This media art not only conveys LS ELECTRIC's eco-friendly corporate image but also invites visitors to actively engage with the content,
making them an integral part of the artwork. Through hands-on participation,
visitors directly experience the smart energy initiatives and embrace the vision of an eco-friendly future.
through the captivating visualization of digital arithmetic illuminated with blue light energy.
This media art not only conveys LS ELECTRIC's eco-friendly corporate image but also invites visitors to actively engage with the content,
making them an integral part of the artwork. Through hands-on participation,
visitors directly experience the smart energy initiatives and embrace the vision of an eco-friendly future.
10K Digital Signage Real-Time Interactive Content
On the screen at the bottom right pillar, when the participant moves their body, the motion is recognized through the Depth Camera sensor, and mysterious particles swirl accordingly.
These particles permeate nature and complete the landscape.
What is surprising is that this content was run in real-time on digital signage at 10K resolution.
Therefore, it was able to respond to users in real-time and provide a new and overwhelming user experience.
This work was exhibited at COEX in Korea for three days from March 17 to March 19, 2022.
