A digital flower garden that leaves a mysterious and enchanting impression of new charm. It blooms freely between three-dimensional and flat surfaces, and the time until it withers and disappears also flows differently from the real world. Let's take a look at the media art of flowers that bring vitality to brands through beautiful images.
The way of appreciating cultural heritage is gradually being advanced through extended reality technology (XR). Let's experience a new appreciation of cultural heritage through Heritage Media Art, which sees the value of cultural heritage through modern eyes.
Immersive news is recognized for its value in weakening the 'framing effect', a chronic problem of the media, and enabling viewers to judge more directly. Can immersive news be recognized as a new form of journalism in the metaverse era?
Companies seek to gain sympathy from consumers by emphasizing social values, and consumers respond to the steps of such companies. In addition, the dynamic sense of immersion given by the images of natural objects in the city center will also come as a fresh and intense experience for people.
A pop-up store that has become an innovation in space marketing. Media art is attracting attention as a way to convey a limited time, sensuous and intuitive brand image. Let's find out the coexistence of a pop-up store and media art for an 'Instagramable' space.
AR filters, which have recently been in the limelight, have excellent virality that can be spread through individuals. Through the AR filter of the public campaign 'Darkness to Save the Earth', we look into the positive potential of AR filter and how to use it meaningfully.
The stress accumulated due to various incidents in modern society has given people burnout syndrome. Being human beings who need rest, we need to take a break, and in this time we can enjoy our leisure time. Let's learn about leisure life using XR contents.
Input devices that connect technology and people are evolving along with the development of the times. The input devices of the XR device can be divided into five main categories, based on visual, auditory, motion, position, and direction. We can imagine the future, anticipating the development of more input devices.
Among recent broadcasting programs, projects to meet people you miss are often used as subject matter. This is an ethical issue, and sometimes controversy arises because the original has no aura. Then, is there no significance and value of such a program?
An exhibition introducing Korean cultural contents will be held in France. From July 6th to 16th, at the UNESCO Headquarters in Paris, Korea: Three-dimensional Imagination, an exhibition of immersive contents using representative Korean Wave contents, will share Korea's imagination for a new future that will be reorganized after COVID-19 with the world.
What is the metaverse? Whether it's a performance in a game by Travis Scott, the world's most popular hip-hop artist, a smartphone that accompanies a bird on a walk, or a mobile game briefly enjoyed on the bus on the way to work. We know more about the metaverse than we thought. Let's find out the metaverse that touches XR together.
Watching sports directly in the stadium is not simply using sight and hearing. The cheers, joys, and frustrations that can only be felt at the stadium are transmitted through all senses and remain in the memory of the audience. We would like to introduce XR technology and contents that can help with this.
The technological development of modern society gave birth to new media, which became the starting point of new media art. While watching the magic and the exhibition, the audience is agitated, and sometimes they talk about the relationship between the artist and the audience. It's time for a magical display that will move your heart.
Online performances have emerged as an alternative in the untact era. That is why the XR industry, which can support online performances, is attracting attention. Performance culture with XR technology added can deliver a new form and sense to the audience. It would be an effort to break away from the audience's familiarity.
Due to Corona 19, face-to-face meetings were refrained from, which affected various cultural industries. Of course, exhibitions are no exception, and various exhibitions in most art galleries and museums have been postponed or reduced. So exhibition planners have been paying attention to online exhibitions.