Now, we introduce a new look for 'LOVE EARTH, SWITCH OFF' in New York.
Stop and admire Mother Nature's rebirth on Broadway, the world's busiest street.
About LOVE EARTH SWITCH OFF
‘LOVE EARTH, SWITCH OFF’ is an interactive public media artwork that was first unveiled through a 22m high U-shaped LED screen in Starfield Hanam, a large shopping complex in Korea. This work depicts nature’s regeneration as a result of the act of turning off everyday lights.
Nature’s regeneration begins when all lights are turned off. We utilized Anamorphic techniques to depict surreal spaces and natural landscapes, creating a dramatic space between reality and unreality.